A designer…

1. Leaves emotion at the door
2. Is behind the curtain
3. Balances form and function
4. Is a hired gun/artist/promoter
5. Keeps with the times
6. Knows it is part artistic, part production and all business
7. Places the clients needs over personal aesthetic
8. Has the primary goal of increasing their clients' profitability.

A Designer's Manifestations
It's not enough to simple have a good product. It's not enough to provide a good service. For a company to thrive in today's market, it needs something important. It needs to get the target market's attention. Business has always followed this principal. That is why marketing and promotion are vital industries. Because they need business, and business needs them. To get this attention the company needs a face. Sometimes a salesman, a cashier, or a customer care representative. But sometimes a company needs much more than that. It needs an image of itself to be taken with clients and consumers. After all, salesman come and go, but logos last forever.

A picture is worth a thousand words. And every press kit, annual report, business card, letter, or email tells something about you. What is your company saying about itself? And if you like what it's saying, does your clientele understand it? That is what a graphic designer does. We promote you. We market you. And we do it by getting people's attention and telling who you are and what you can do for them. And we do that all…with a logo. Or a business card. Or a brochure. Or a website.

Graphic design is the art of increasing your profits, by communicating to your target market and manifesting your unique selling points.